The customer is always right. That has been the motto for retail business for decades, but apparently Elon Musk has never heard of that phrase. Venture capitalist and former auto journalist Stewart Alsop wrote a scathing blog post bashing the Tesla car company. After finding out about the blog post, Elon Musk personally had Alsop’s Tesla X (SUV) order canceled. Alsop found himself being blacklisted from ever buying a Tesla again.
For those that don’t think a bad blog post is enough to justify blacklisting a customer, Alsop’s blog post was titled “Elon Musk, you should be ashamed of yourself.” The post referring to the launch event for the Tesla X. In the post, Alsop complained the event started 2 hours late and when Musk finally began, he offered no apology for the late start. Not only that but he called the presentation “amateur” and far too focused on safety. Alsop goes on to complain about the lack of “real food during dinner time.”
Elon Musk released an open letter addressing some of the concerns that Alsop made, though it was pretty obvious who it was directed toward. Musk considered this a “personal attack” and has cancelled his order. In a tweet, Musk stated that the customer had been “denied service” because he was a “super rude customer.”
Alsop responded: “You have decided that I can’t own one of your cars, and I am terribly disappointed. I had outlined in the original post how excited I was at the prospect of owning a Tesla, especially the Model X and especially the configuration I ultimately ordered – the P90D in red with black leather seats and the Ludicrous Speed option….I must also admit that I am a little taken aback to be banned by Tesla.”
Alsop stated that he didn’t mean for the blog post to be taken as a “personal attack.” It’s pretty obvious that the scathing blog review was a direct attack on both Tesla and Elon Musk. Few will probably side with billionaire Alsop. The question is if and how others will follow Elon Musk’s example.